YOU'LL BE IN

GOOD COMPANY

KANSAS CITY     |     MAY 4, 2018

This was full of great strategic information. From best practices in social media to leveraging your business brand, the boot camp provided me with several action items I could immediately take advantage of. Thank you for hosting such a great conference. Well done!

April Ward, Digital Marketing Manager
Stouse

Everything was really really well done, a ton of valuable information and a great variety of talented speakers. I appreciated the well organized folder which followed along with each speaker.

Previous Attendee
May 2017

I really enjoyed the opportunity to network, interact and learn what others are doing.

Previous Attendee
May 2017

Tons of useful information. Thank you so much!

Previous Attendee
May 2017

Great marketing insights shared along with valuable interaction throughout all sessions.

Previous Attendee
May 2017

The time was well worth the time away from the office.

Previous Attendee
May 2017

It was a day of inspired thinking, and I left with a notebook full of ideas
I’m excited to try in my next venture.

Previous Attendee
May 2017

It’s good to be reminded that we’re all in sales! Valuable insights. Time well spent.

Previous Attendee
May 2017

The High Performance Marketing Boot Camp offered an opportunity to learn from those who have been there, done that — and have been successful. Plus, the networking opportunities and the exchange of ideas are excellent.

Previous Attendee
May 2017

The High Performance Marketing Bootcamp provides an affordable professional development option for your entire team, covering some of the latest trends in marketing. My team benefited from the time together and away from the office to explore hands-on demonstrations on ways to improve our approach to marketing across multiple channels, which was especially appreciated by some of my newer associates thanks to the broad overview of marketing channel best practices.

Melissa Hendricks, VP Marketing and Communications
Cerner

A half day very well spent. The broad range of strategic content and the networking keeps paying off again and again.

Shad Foos, Chief Marketing Officer
Service Management Group

Who Should Attend?

Business owners, executive team leaders, marketing and sales executives, and catalysts who want accelerated sales results and a higher marketing ROI.

Next Conference Starts in:

★ Proven market-tested sales building strategies

★ Effective lead generation

★ Higher customer conversion

★ Increased customer retention

★ You will leave smarter

★ You will leave more effective

★ Your company will have smarter marketing

★ Your company will have more effective marketing

HIGH PERFORMANCE ADVICE, INSPIRATION, & BEST PRACTICES

Congratulations!

Smarter marketing is being sent to your inbox!

SAVE 20%

Bring your executive team and save 20% with the purchase of 3+ Full Day tickets!

Join us on May 4th to drive more sales.

MARKETING MASTERS BOOT CAMP

Full Day of C-Suite Level Actionable Knowledge

Breakfast with a Marketing Expert

Networking Breakfast
Hosted By: KU School of Journalism IMC

7:30 - 8:25 AM

Bryan Herrman
Founder
Generator Brand Strategy

What are You Trying to Accomplish with your Marketing?

Companies and brands of all sizes have both simple and complex problems to solve.  Bryan will show you how to start with the right strategic questions so that any marketing dollars are smart, purposeful, efficient, and effective.

8:30 - 9:15 AM

 

 

Action Plan: Optimize your sales channels

Deliverable: Accelerated Customer Growth

Deliverable: Customer ROI Optimization

Marissa Vidler
Founder, Research Genius
Clear Box Insights

Listen to Your Customers Tell You How to Grow Sales

Invite the consumer's voice to impact and guide your growth decisions and long-term success. Marissa will show you minimize risk by measuring the customer experience to optimize customer acquisition, retention, and unmet needs.

9:15 - 10:00 AM

 

 

Action Plan: Create a successful customer strategy

Deliverable: Accelerated Customer Growth

Deliverable: Customer ROI Optimization

BREAK

10:00 - 10:15 AM

Brent Cooke
VP Loyalty, CRM, and Consumer Insights
PetSmart

Converting Data into Actionable Sales

Is your company data rich, but knowledge poor? Brent will show you how to convert data into knowledge, and knowledge into actionable strategies to accelerate growth, optimize customer value, and improve retention.

10:15 - 11:00 AM

 

Action Plan: Develop insights refined through data mining

Deliverable: Accelerated Customer Growth

Deliverable: Higher Customer Conversion

Deliverable: Improved Customer Retention

Dave Patrick
CEO, High Performance Retail Marketing Group
CEO, HIGH PERFORMANCE MARKETING
BOOT CAMPS

8 Marketing Fundamentals to Drive Business Now

8 common mistakes prevent your marketing from driving your business.  Dave will show you how to go beyond ”unproductive miscellaneous activity” and instead optimize purposeful marketing that drives your business.

11:00 - 11:45 AM

 

 

Action Plan: Improve your marketing effectiveness

Deliverable: Effective Lead Generation

Deliverable: Improved Customer Capture

Deliverable: Accelerated Customer Growth

Mark Mears
Chief Growth Officer
L.E.A.F. Growth Ventures

LUNCH SPEAKER
Purposeful Leadership: Turn 5 Common Myths into 5 Powerful Shifts to Build Your Personal GROWTH Brand

Mark Mears has built world class brands including The Cheesecake Factory, Mimi’s Café, and Noodles & Company, he will show you how to apply the fundamentals of branding to positioning and building your brand.

12:15 - 12:45 PM

Action Plan: Develop your Brand Plan

Deliverable: Accelerated Professional Growth

Laura Scobie
VP Strategy & Innovation
H&R Block

High Performance Insights

Converting customer insights into Business Building Strategies.  Our keynote speaker, Laura will discuss how you can uncover, discover, and convert insights into action.

1:00 - 1:45 PM

 

 

 

Action Plan: Uncover customer insights that drive business

Deliverable: Improved Customer Capture

Deliverable: Higher Customer Conversion

Jack Mackey
Co-Founder & President
Jack Mackey, LLC

Optimize Your Marketing Through Your Employees

Improved customer experience begins with improved employee experience. Jack will show you how to to optimize customer conversion, experience, and retention through a proactive employee strategy that will make your marketing more effective.

1:45 - 2:30 PM

 

Action Plan: Improve your customer growth

Deliverable: Higher Customer Conversion

Deliverable: Customer ROI Optimization

Deliverable: Higher Customer Retention

BREAK

2:10 - 2:45 AM

Terri Jordan
Founder & CEO
WizeWebz

Mapping Out a Successful Web Strategy

Your website should be attracting traffic, converting customers, driving business, and delivering the results of your marketing goals.  Terri will show you how to immediately make your website more effective.

2:45 - 3:30 PM

 

Action Plan: Improve your website’s performance

Deliverable: Improved Customer Capture

Deliverable: Higher Customer Conversion

Deliverable: Customer Growth

Rob Persaud
Fmr CMO Old World Spices and Seasonings
Fmr CMO CommunityAmerica Credit Union

C-Suite Insights: Making Your Marketing Work Smarter

Our panel of CEOs and CMOs will discuss the role of marketing from the C-Suite and share some hard earned lessons and insights into how you can get your marketing to a better place.

3:45 - 4:45 PM

Action Plan: Improve your marketing performance

Deliverables: Improved Customer Capture

Deliverables: Improved Customer ROI

Anthony Gianino
SVP, Marketing
KPB Foods

Christie (Scott) Nordmeyer
CEO & Chief Strategist
Brands. Unboxed

Larry Hayes
President, CEO
CU Holding

Mark Mears
Chief Growth Officer, L.E.A.F.
Fmr CMO, Noodles & Company, Schlotzsky's, The Cheesecake Factory
Fmr President, Mimi's Cafe

Chris Kovac
CEO & Founder, River Watch Beef
Founder, Kovac Digital

Networking Happy Hour

4:45 - 5:30 PM

REGISTER NOW

High Performance Marketing Boot Camp

Bring your executive team and save 20% with the purchase of 3+ Full Day tickets.

Sales & Marketing (Morning)

$399
  • Networking Coffee with a Marketing Expert
  • Strategic Planning Workshop
  • Consumer Insights Workshop
  • Customer Optimization Workshop
  • Marketing Strategy Workshop
  • Customized Action Plans
  • Personal Branding Luncheon
Get Ticket

High Performance Full Day

$599
  • Networking Coffee with a Marketing Expert
  • Strategic Planning Workshop
  • Consumer Insights Workshop
  • Customer Optimization Workshop
  • Marketing Strategy Workshop
  • Personal Branding Luncheon
  • Keynote Speaker - Laura Scobie
  • Sales Optimization Workshop
  • Web Optimization Workshop
  • CMO/CEO Expert Panel
  • Customized Action Plans
  • Networking Happy Hour
Get Ticket

Insights & Digital (Afternoon)

$399
  • Personal Branding Luncheon
  • Keynote Speaker - Laura Scobie
  • Sales Optimization Workshop
  • Web Optimization Workshop
  • CMO/CEO Expert Panel
  • Customized Action Plans
  • Networking Happy Hour
Get Ticket

Send your executive team and Save 20% with purchase of 3 or more full day tickets.

Contact Us

Have a question about the Boot Camp? We would love to hear from you.

Boot Camp Location

The Edwards Campus sits on 30 acres of land and consists of four buildings. Stage one of the $80-million campus expansion project was completed in August 2004 with the opening of Regnier Hall, an 82,000 square-foot building containing classrooms, office space and a 240-seat auditorium. Jayhawk Central, the campus student union, opened in 2005 and includes an expanded KU bookstore, LaMar’s Donuts & Coffee, Sarpino's Pizzeria, an outdoor terrace and wireless Internet access.

The campus expanded again in spring 2012 with the opening of the $25-million Business, Engineering, Science and Technology (BEST) Building. The 75,000 square-foot building was funded in part by the Johnson County Education Research Triangle.[6] The building meets LEED certification requirements[7] and includes a 4,000 square-foot conference center accommodating up to 400 people.

The campus is home to KU's Professional & Continuing Education, Confucius Institute, the Kansas Center for Autism Research and Training, the Hartley Audiology Clinic, the Center for STEM Learning and a branch of the Public Management Center.

Get Directions:

Enter Destination From input field below to get directions to our event location

Destination From

Destination To

Venue

University of Kansas, Edwards Campus

BEST Building Conference Center

12604 Quivira Rd

Overland Park, KS 66213

Phone: (913) 897-8400

Transport

The Edwards Campus is 35 minutes from Kansas City International Airport.

Parking

BEST Building Conference Center is located off of 125th Street (west of Quivira) and has a dedicated parking lot.

Places To Stay

Make the most of your visit and stay the night. Hotels Scanner can help you find a comfortable hotel close to the Boot Camp. For a unique experience, Overland Park has many options through AirBnB.

About Kansas City

Kansas City sits on Missouri's western edge, straddling the border with Kansas. It's known for its barbecue, jazz heritage, and fountains. The city is composed of several neighborhoods, including the River Market District in the north, the 18th and Vine District in the east, and the Country Club Plaza in the south. Kansas City is also known for its cuisine (including its distinctive style of barbecue), its craft breweries and its major league sports teams.