“Great update on all things marketing for anyone on a leadership team- CEOs, COOs, CFOs alike. You will leave this boot camp smarter about marketing and business!”

- Charlotte Kerner, Former CFO Beauty Brands

5 New Strategy Workshops

This is active learning, not speeches. It’s proven tools and templates focused on your company. You do the work; we solve your challenges with a personal trainer working on solutions you take with you.

Why You Should Attend:

This is C-suite content for the senior executive responsible for the impact sales and marketing has on their business, profit, growth and vision.

Business owners, executive team members, marketing and sales leaders who want and expect more bottom-line impact out of their marketing/sales initiatives.

★ You will leave smarter
★ You will leave more effective
★ Your company will have smarter marketing
★ Your company will have more effective sales growth

"The rich content and networking makes it extremely worthwhile -- no matter what your experience level."

- Matt Tidwell, Ph.D., APR Director, Integrated Marketing Communications Graduate Program University of Kansas

About the Instructor:

Dave Patrick

Dave brings 30 years of marketing experience to High Performance Marketing Boot Camps including leadership positions at Procter & Gamble, Leo Burnett, and J Walter Thompson.

C-Suite Marketing Consultant For over 15 years Dave has helped senior executives in the C-Suite improve the effectiveness of their marketing in the roles of CEO, COO, CMO, Chief Strategy Officer, and Chief Sales Officer. 

Big Brand Experience Dave has built and led high performance brand teams on McDonald’s, Toys R Us, Burger King, Miller Lite, Sprint, AMC Theaters, LG Electronics, Kraft, Kroger, Kellogg, Applebee’s, General Motors, and Bridgestone-Firestone.

Chief Marketing Officer Dave’s held Chief Marketing Officer positions for 2 regional retailers, Beauty Brands and Westlake Ace Hardware, and Chief Operating Officer for Two West, a KC ad agency. 

Experienced Teaching Marketing For the past 12 years, Dave has taught Marketing Strategy, Advanced Brand Strategies, Communication Strategies, Entrepreneurship, and Competitive Business Strategy in the MBA programs at University of Missouri and University of Kansas. 

Experienced Entrepreneur Dave is the Co-Founder of High Performance Marketing Boot Camps.  He is President of WizeWebz, a consulting firm that helps clients accelerate growth through smarter marketing and more effective technology. As an entrepreneur, Dave’s built four successful companies from concept to scale.

"You get out of it what you put into it! Invest the time and yourself...Decades of knowledge. Highly recommend!"

- Michael Hiatt Sr. Acct. Exec. Jayhawk Sports Properties

Reserve Your Seats!

Each workshop limited to 8 participants. Customized growth acceleration Strategy and Action Plans specific to your company.
  • Brand Strategy

  • High Performance Brand Strategy Workshop: Define, strengthen, and add clarity to your brand promise. Define your brand platform, brand strategy, brand personality, and brand communication. Create a brand positioning strategy, message hierarchy, and message strategy. Understand the competitive landscape of brands “in your space.” Understand the benefits of leadership and challenger brands, as well as the risks of being an invisible brand. Define your benefits, attributes, emotional and rational purchase triggers, reason for being and customer’s reason for need.

    Deliverable: High Performance Strategic Brand Plan
    Deliverable: Brand Platform, Brand Promise, Brand Strategy, Brand Personality
    Deliverable: Brand Positioning Strategy
    Deliverable: Competitive Brand Landscape Map

    Available Workshops
    Thursday, September 26, 2019
    6:30 - 9:00pm

    Saturday, September 28, 2019
    8:30 - 11:00am

    Thursday, October 3, 2019
    6:30 - 9:00pm

    Tuesday, October 8, 2019
    6:30 - 9:00pm

    Brand Strategy
    WizeWebz, 633 E. 63rd Street, Suite 220, Kansas City, MO 64110

  • Business Strategy

  • High Performance Business Strategy Workshop: Create an Action Plan aligned to your Vision and Strategy by optimizing your Why, What, and How. Start with the right strategic questions so that any marketing dollars are smart, purposeful, efficient, and effective. Refine and align your company’s Reason for Being, Reason for Need, Value Proposition, Customer Target(s), Business Model, Sales Strategy, Marketing Strategy, and Profit Model.

    Deliverable: High Performance Strategic Business Plan
    Deliverable: Category & Competitive Landscape Map
    Deliverable: Golden Circle Strategy Map
    Deliverable: Align Vision to Strategy to Action Plan

    Saturday, July 27, 2019
    8:30 - 11:00am
    Business Strategy
    WizeWebz, 633 E. 63rd Street, Suite 220, Kansas City, MO 64110

  • Growth Strategy

  • High Performance Growth Strategy Workshop: Create a successful customer strategy (More Customers, Purchasing More Often, Spending More). Optimize your Acquisition and Retention Strategy. Define and prioritize customer segments by value. Create a knowledge loop that converts data into actionable knowledge. Create growth strategies tied to goals.

    Deliverable: High Performance Strategic Growth Plan
    Deliverable: Customer Growth Strategy
    Deliverable: Customer Knowledge Loop
    Deliverable: High Value Customer Action Plan

    Tuesday, July 30, 2019
    6:30 - 9:00pm
    Growth Strategy
    WizeWebz, 633 E 63rd Street, Kansas City, MO 64110

  • Marketing Strategy

  • High Performance Marketing Strategy Workshop: Create marketing strategies that drive your business. Learn and avoid the 8 common mistakes that prevent your marketing from working. Align your sales thesis, message hierarchy, and value proposition to your marketing strategy. Develop action plans that connect your company’s Reason for Being to your customer’s Reason for Need.

    Deliverable: High Performance Strategic Marketing Plan
    Deliverable: High Performance Marketing Strategy Map
    Deliverable: Competitive Landscape Map
    Deliverable: Message Hierarchy

    Tuesday, August 6, 2019
    6:30 - 9:00pm
    Marketing Strategy
    WizeWebz, 633 E. 63rd Street, Suite 220, Kansas City, MO 64110

  • Sales Strategy

  • High Performance Sales Strategy Workshop: Optimize customer and channel sales opportunities. Define emotional and rational purchase triggers. Optimize customer engagement, moments of truth, trust continuum, and value delivery along purchase journey and at each step of the sales consideration and conversion process. Create sales strategies by channel and action plans by the highest value customer segments.

    Deliverable: High Performance Strategic Sales Plan
    Deliverable: Sales Strategies by Customer Value Segments
    Deliverable: Customer Opportunity & Conversion Map
    Deliverable: Customer Low Risk / High Reward Strategic Model

    Wednesday, July 31, 2019
    6:30 - 9:00pm
    Sales Strategy
    WizeWebz, 633 E 63rd Street, Suite 220, Kansas City, MO 64110

"The boot camp offered external thoughts that break up the dangers of the continuation of company norms."

- Previous Boot Camp Attendee