High Performance Marketing Boot Camps

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KANSAS CITY     |     MAY 4, 2018

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HIGH PERFORMANCE MARKETING BOOT CAMPS

Hands-on, highly participative, action-oriented sessions designed to accelerate sales and marketing success.

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Kansas City    |    May 4, 2018

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This was full of great strategic information. From best practices in social media to leveraging your business brand, the boot camp provided me with several action items I could immediately take advantage of. Thank you for hosting such a great conference. Well done!

April Ward, Digital Marketing Manager
Stouse

Everything was really really well done, a ton of valuable information and a great variety of talented speakers. I appreciated the well organized folder which followed along with each speaker.

Previous Attendee
May 2017

I really enjoyed the opportunity to network, interact and learn what others are doing.

Previous Attendee
May 2017

Tons of useful information. Thank you so much!

Previous Attendee
May 2017

Great marketing insights shared along with valuable interaction throughout all sessions.

Previous Attendee
May 2017

The time was well worth the time away from the office.

Previous Attendee
May 2017

It was a day of inspired thinking, and I left with a notebook full of ideas
I’m excited to try in my next venture.

Previous Attendee
May 2017

It’s good to be reminded that we’re all in sales! Valuable insights. Time well spent.

Previous Attendee
May 2017

The High Performance Marketing Boot Camp offered an opportunity to learn from those who have been there, done that — and have been successful. Plus, the networking opportunities and the exchange of ideas are excellent.

Previous Attendee
May 2017

The High Performance Marketing Bootcamp provides an affordable professional development option for your entire team, covering some of the latest trends in marketing. My team benefited from the time together and away from the office to explore hands-on demonstrations on ways to improve our approach to marketing across multiple channels, which was especially appreciated by some of my newer associates thanks to the broad overview of marketing channel best practices.

Melissa Hendricks, VP Marketing and Communications
Cerner

A half day very well spent. The broad range of strategic content and the networking keeps paying off again and again.

Shad Foos, Chief Marketing Officer
Service Management Group

Charlotte Kerner, CFO Beauty Brands

Charlotte Kerner, CFO
Beauty Brands

VP Strategy & Consumer Insights, National Retailer

VP Strategy & Consumer Insights
National Retailer

CMO, Consumer Packaged Goods Company

CMO
Consumer Packaged Goods Company
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Who Should Attend?

Business owners, executive team leaders, marketing and sales executives, and catalysts who want accelerated sales results and a higher marketing ROI.

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Next Conference Starts in:

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★ Proven market-tested sales building strategies

★ Effective lead generation

★ Higher customer conversion

★ Increased customer retention
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★ You will leave smarter

★ You will leave more effective

★ Your company will have smarter marketing

★ Your company will have more effective marketing
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Congratulations!

Smarter marketing is being sent to your inbox!

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SAVE 20%

Bring your executive team and save 20% with the purchase of 3+ Full Day tickets!

Join us on May 4th to drive more sales.

Reserve My Seat
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MARKETING MASTERS BOOT CAMP

Full Day of C-Suite Level Actionable Knowledge

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Breakfast with a Marketing Expert

Networking Breakfast Hosted By: KU School of Journalism IMC

7:30 - 8:25 AM

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Bryan Herrman Founder Generator Brand Strategy

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What are You Trying to Accomplish with your Marketing?

Companies and brands of all sizes have both simple and complex problems to solve.  Bryan will show you how to start with the right strategic questions so that any marketing dollars are smart, purposeful, efficient, and effective.

8:30 - 9:15 AM

   

Action Plan: Optimize your sales channels

Deliverable: Accelerated Customer Growth

Deliverable: Customer ROI Optimization

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Marissa Vidler Founder, Research Genius Clear Box Insights

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Listen to Your Customers Tell You How to Grow Sales

Invite the consumer's voice to impact and guide your growth decisions and long-term success. Marissa will show you minimize risk by measuring the customer experience to optimize customer acquisition, retention, and unmet needs.

9:15 - 10:00 AM

   

Action Plan: Create a successful customer strategy

Deliverable: Accelerated Customer Growth

Deliverable: Customer ROI Optimization

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BREAK

10:00 - 10:15 AM

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Brent Cooke VP Loyalty, CRM, and Consumer Insights PetSmart

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Converting Data into Actionable Sales

Is your company data rich, but knowledge poor? Brent will show you how to convert data into knowledge, and knowledge into actionable strategies to accelerate growth, optimize customer value, and improve retention.

10:15 - 11:00 AM

 

Action Plan: Develop insights refined through data mining

Deliverable: Accelerated Customer Growth

Deliverable: Higher Customer Conversion

Deliverable: Improved Customer Retention

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Dave Patrick CEO, High Performance Retail Marketing Group CEO, HIGH PERFORMANCE MARKETING BOOT CAMPS

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8 Marketing Fundamentals to Drive Business Now

8 common mistakes prevent your marketing from driving your business.  Dave will show you how to go beyond ”unproductive miscellaneous activity” and instead optimize purposeful marketing that drives your business.

11:00 - 11:45 AM

   

Action Plan: Improve your marketing effectiveness

Deliverable: Effective Lead Generation

Deliverable: Improved Customer Capture

Deliverable: Accelerated Customer Growth

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Mark Mears Chief Growth Officer L.E.A.F. Growth Ventures

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LUNCH SPEAKER Purposeful Leadership: Turn 5 Common Myths into 5 Powerful Shifts to Build Your Personal GROWTH Brand

Mark Mears has built world class brands including The Cheesecake Factory, Mimi’s Café, and Noodles & Company, he will show you how to apply the fundamentals of branding to positioning and building your brand.

12:15 - 12:45 PM

Action Plan: Develop your Brand Plan

Deliverable: Accelerated Professional Growth

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Laura Scobie VP Strategy & Innovation H&R Block

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High Performance Insights

Converting customer insights into Business Building Strategies.  Our keynote speaker, Laura will discuss how you can uncover, discover, and convert insights into action.

1:00 - 1:45 PM

     

Action Plan: Uncover customer insights that drive business

Deliverable: Improved Customer Capture

Deliverable: Higher Customer Conversion

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Jack Mackey Co-Founder & President Jack Mackey, LLC

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Optimize Your Marketing Through Your Employees

Improved customer experience begins with improved employee experience. Jack will show you how to to optimize customer conversion, experience, and retention through a proactive employee strategy that will make your marketing more effective.

1:45 - 2:30 PM

 

Action Plan: Improve your customer growth

Deliverable: Higher Customer Conversion

Deliverable: Customer ROI Optimization

Deliverable: Higher Customer Retention

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BREAK

2:10 - 2:45 AM

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Terri Jordan Founder & CEO WizeWebz

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Mapping Out a Successful Web Strategy

Your website should be attracting traffic, converting customers, driving business, and delivering the results of your marketing goals.  Terri will show you how to immediately make your website more effective.

2:45 - 3:30 PM

 

Action Plan: Improve your website’s performance

Deliverable: Improved Customer Capture

Deliverable: Higher Customer Conversion

Deliverable: Customer Growth

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Rob Persaud Fmr CMO Old World Spices and Seasonings Fmr CMO CommunityAmerica Credit Union

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C-Suite Insights: Making Your Marketing Work Smarter

Our panel of CEOs and CMOs will discuss the role of marketing from the C-Suite and share some hard earned lessons and insights into how you can get your marketing to a better place.

3:45 - 4:45 PM

Action Plan: Improve your marketing performance

Deliverables: Improved Customer Capture

Deliverables: Improved Customer ROI

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Anthony Gianino SVP, Marketing KPB Foods

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Christie (Scott) Nordmeyer CEO & Chief Strategist Brands. Unboxed

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Larry Hayes President, CEO CU Holding

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Mark Mears Chief Growth Officer, L.E.A.F. Fmr CMO, Noodles & Company, Schlotzsky's, The Cheesecake Factory Fmr President, Mimi's Cafe

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Chris Kovac CEO & Founder, River Watch Beef Founder, Kovac Digital

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Networking Happy Hour

4:45 - 5:30 PM

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REGISTER NOW

High Performance Marketing Boot Camp

Bring your executive team and save 20% with the purchase of 3+ Full Day tickets.

Reserve My Seat
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Sales & Marketing (Morning)

$399
  • Networking Coffee with a Marketing Expert
  • Strategic Planning Workshop
  • Consumer Insights Workshop
  • Customer Optimization Workshop
  • Marketing Strategy Workshop
  • Customized Action Plans
  • Personal Branding Luncheon
Get Ticket
[/vc_column][vc_column width="1/3"]

High Performance Full Day

$599
  • Networking Coffee with a Marketing Expert
  • Strategic Planning Workshop
  • Consumer Insights Workshop
  • Customer Optimization Workshop
  • Marketing Strategy Workshop
  • Personal Branding Luncheon
  • Keynote Speaker - Laura Scobie
  • Sales Optimization Workshop
  • Web Optimization Workshop
  • CMO/CEO Expert Panel
  • Customized Action Plans
  • Networking Happy Hour
Get Ticket
[/vc_column][vc_column width="1/3"]

Insights & Digital (Afternoon)

$399
  • Personal Branding Luncheon
  • Keynote Speaker - Laura Scobie
  • Sales Optimization Workshop
  • Web Optimization Workshop
  • CMO/CEO Expert Panel
  • Customized Action Plans
  • Networking Happy Hour
Get Ticket
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    Boot Camp Location

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    Get Directions:

    Enter Destination From input field below to get directions to our event location

    Destination From

    Destination To

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    Venue

    University of Kansas, Edwards Campus

    BEST Building Conference Center

    12604 Quivira Rd

    Overland Park, KS 66213

    Phone: (913) 897-8400

    Transport

    The Edwards Campus is 35 minutes from Kansas City International Airport.

    Parking

    BEST Building Conference Center is located off of 125th Street (west of Quivira) and has a dedicated parking lot.

    Places To Stay

    Make the most of your visit and stay the night. Hotels Scanner can help you find a comfortable hotel close to the Boot Camp. For a unique experience, Overland Park has many options through AirBnB.

    About Kansas City

    Kansas City sits on Missouri's western edge, straddling the border with Kansas. It's known for its barbecue, jazz heritage, and fountains. The city is composed of several neighborhoods, including the River Market District in the north, the 18th and Vine District in the east, and the Country Club Plaza in the south. Kansas City is also known for its cuisine (including its distinctive style of barbecue), its craft breweries and its major league sports teams.

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