REGISTER ">High Performance Brand Strategy Workshop: Define, strengthen, and add clarity to your brand promise. Define your brand platform, brand strategy, brand personality, and brand communication. Create a brand positioning strategy, message hierarchy, and message strategy. Understand the competitive landscape of brands “in your space.” Understand the benefits of leadership and challenger brands, as well as the risks of being an invisible brand. Define your benefits, attributes, emotional and rational purchase triggers, reason for being and customer’s reason for need. Deliverable: High Performance Strategic Brand Plan Deliverable: Brand Platform, Brand Promise, Brand Strategy, Brand Personality Deliverable: Brand Positioning Strategy Deliverable: Competitive Brand Landscape Map Instructor: Dave Patrick Available Workshops: Thursday, September 26, 2019 6:30 – 9:00pm Saturday, September 28, 2019 8:30 – 11:00am Thursday, October 3, 2019 6:30 – 9:00pm Tuesday, October 8, 2019 6:30 – 9:00pm Location: WizeWebz 633 E 63rd Street Suite 220 Kansas City, MO 64110 REGISTER
High Performance Brand Strategy Workshop: Define, strengthen, and add clarity to your brand promise. Define your brand platform, brand strategy, brand personality, and brand communication. Create a brand positioning strategy, message hierarchy, and message strategy. Understand the competitive landscape of brands “in your space.” Understand the benefits of leadership and challenger brands, as well as the risks of being an invisible brand. Define your benefits, attributes, emotional and rational purchase triggers, reason for being and customer’s reason for need.
Deliverable: High Performance Strategic Brand Plan
Deliverable: Brand Platform, Brand Promise, Brand Strategy, Brand Personality
Deliverable: Brand Positioning Strategy
Deliverable: Competitive Brand Landscape Map
Available Workshops
Thursday, September 26, 2019
6:30 – 9:00pm
Saturday, September 28, 2019
8:30 – 11:00am
Thursday, October 3, 2019
6:30 – 9:00pm
Tuesday, October 8, 2019
6:30 – 9:00pm
