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High Performance Brand Strategy Workshop: Define, strengthen, and add clarity to your brand promise. Define your brand platform, brand strategy, brand personality, and brand communication. Create a brand positioning strategy, message hierarchy, and message strategy. Understand the competitive landscape of brands “in your space.” Understand the benefits of leadership and challenger brands, as well as the risks of being an invisible brand. Define your benefits, attributes, emotional and rational purchase triggers, reason for being and customer’s reason for need.

Deliverable: High Performance Strategic Brand Plan
Deliverable: Brand Platform, Brand Promise, Brand Strategy, Brand Personality
Deliverable: Brand Positioning Strategy
Deliverable: Competitive Brand Landscape Map

Instructor: Dave Patrick

Available Workshops:
Thursday, September 26, 2019
6:30 – 9:00pm

Saturday, September 28, 2019
8:30 – 11:00am

Thursday, October 3, 2019
6:30 – 9:00pm

Tuesday, October 8, 2019
6:30 – 9:00pm

633 E 63rd Street
Suite 220
Kansas City, MO 64110